About Pattern of the Day

Eight years ago I decided to challenge myself to design a pattern every day. The plan was to create a body of work that I could take to Surtex, a big surface design trade show in NYC, and hopefully launch a career as a pattern designer. I posted new patterns every day for about six months, but at that point I had gone to Surtex and actually gotten some projects. I sporadically posted for about six more months, then essentially abandoned POD because I was doing too much actual work plus kids and life and so on.

I consider Pattern of the Day 1.0 a successful endeavor, even though I didn’t make it to my original goal of 365 original patterns. I built enough of a portfolio that I began doing work for CB2, Crate & Barrel’s brand aimed at a younger, more urban demographic. That was really fun work and I’ll post pics of the projects I did during that time.

Now, in 2016, I’m rebooting POD on Instagram, @pattern.of.the.day. I’m posting patterns from this blog plus new patterns periodically. Follow me on Insta for consistent posts. I may also update this blog with my new work. In the meantime, there are some interesting blog posts in the POD archives, plus all those original patterns. Hope you enjoy them.


Following is my original description of the Pattern of the Day project.


Pattern of the Day is a blog project which, at the end of the year, will feature 365 original patterns. I set it up as a personal challenge, a way to gently force myself to make pattern design a priority.

Because POD is a work in progress, there are patterns in various stages of development. I thought it might be interesting for readers to see the design process—experimentation with color, scale, repeats, composition, among other things—rather than seeing only finalized artwork. I will post “final” art on my personal website, verityfreebern.com.

Here are my rules for Pattern of the Day:

  • Every day features a unique pattern, designed by me.
  • I try to post patterns daily; however, it’s sometimes just not possible. So if I get behind, I will post several patterns at one time with the corresponding dates.
  • Pattern elements cannot be reused unless the resulting pattern is significantly changed from the original.
  • Sometimes I’ll feature other people’s patterns, or other inspirational material. Those will be in addition to my own original pattern, not instead of.
  • Sometimes I’ll blog about other things—there are patterns in just about everything, if you think about it.

All patterns are copyrighted by me and may not be reproduced without my permission. For more info look at the “copyright” page.

11 Responses to “About Pattern of the Day”

  1. Design Inspiration « Fifthcourse Says:

    […] has a pretty cool idea/challenge of adding a pattern of the day for the year – ending with 365 unique designs.  Verity includes variations of colors and scale giving visitors to the site a chance to look into […]

  2. Helen Says:

    What a fabulous idea to do a pattern of the day – I came across your blog when I was researching Lucienne Day. I am so looking forward to your patterns brightening up my in box!

  3. Lindy Smith Says:

    How interesting, because I am doing something similar. I set myself a task to do a daily doodle or pattern for a year to stretch my creative expression. I have missed 3 days while travelling overseas. I was going to try and make them up but I have decided to just leave. At this stage I am just keeping them for myself, but in the future I might also post them somewhere.

  4. Claire Says:

    Like Helen, I was searching for Lucienne Day too! Love looking through all the other patterns – what a brilliant idea!

  5. Daidon Says:

    A good post, very helpful information.

  6. Mary Says:

    I have just come across this site, I was looking for images of pomegranates. Very impressive, especially the challenge part, setting yourself such a task. congratulations! I love your work.

  7. jennifer bruce Says:

    Hey Verity,

    This is a great blog and an awesome challenge. I was searching for mandalas as I have been working on some myself. Yours are beautiful, interesting and inspiring.

  8. Tim Santini Says:

    Dear Verity
    I would love to have some wallpaper made for my home using one of your patterns. Can I buy a high resolution file or does someone already sell wallpaper from your designs ?

  9. NCC Says:

    Amazing stuff! Love the various fall-themed patterns–they’re my favorite 🙂

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